Wow. Has it been one year already? On August 8, 2010 DivotDog was unleashed. While it was an exciting announcement, we knew going into it there were short comings. We made a list of the immediate short comings that we could target. With that in mind, we focused on six specific enhancements: discount online tee reservations, a golf course finder, course profile pages, golf matches, social enhancements, and more detailed analysis.
Book Tee Times Online – Save up to 80%
This feature has us excited. In all honesty, it’s DivotDog’s first feature that provides real value. You can search for a specific course or browse discount tee times in your area. At this time, discount tee times are available at approximately 1,800 courses. We’re working hard to add more. If your favorite course doesn’t have a discount tee time, let us know, we’ll see if we can help you out. To find your favorite course, we recommend using the DivotDog golf course finder.
Golf Course Finder
This enhancement helps golfers decide where to play. You can find golf courses by a name or near a city. You can even look for courses with specific features. As an example, imagine you want to find a course with a driving range or some other practice options. For whatever reason, the course finder provides 20 optional search filters to help you decide. We believe this feature is particularly useful if you are vacationing or traveling for business. Especially with the integration with the online tee times mentioned previously.
We know that one of the important items that you may want to search by is cost. At this time, the course finder does not have this capability. We are aware of its importance. We are also working to add this feature so that it works correctly. We didn’t just want to throw this feature on there and it be misleading. In addition, we are working to improve the speed of the searches. Either way, once you’ve found a course, you can view the details of a course with the course profile pages.
Course Profile Pages
Over the last year we have focused on improving our course data. Each course currently has over 30 interesting data nuggets. To elegantly display this information, we’ve organized it across four pages including: general information, details, reviews, and tee times.
At this time, we have successfully added yardages for over 850,000 hole and tee box combinations. We will continue to build and improve upon our course data. If you find a problem, please feel free to contact us.
The first version of DivotDog provided insights for individual players. With this version, we are providing a way for golfers to analyze how they played against other players during a specific round. We do this with matches. Imagine taking your scorecard from your round of golf and getting immediate analysis of how you fared against your competition. That’s real ammo for your smack talking arsenal.
One of the great things about golf is that it can be both an individual and social sport. With this in mind, we wanted to begin to roll out our social features. At first glance, DivotDog will appear to be yet another social network. We do not see DivotDog in this way. Instead, our goal is to do everything we can to be a golfer’s best friend. In pursuit of this lofty goal, it is hard to ignore the social aspects of the sport. Because of this, we have developed a more passive social structure.
We have added two groups in relation to you, the golfer: partners and spectators. Partners are basically individuals whose golf game you have an interest in. Spectators are individuals that have an interest in your golf game. We need to smooth this integration out a bit. In general though, you can add scores for your partners, for a round that you have played with them.
More Detailed Analysis
With this version we are beginning to collect more details around your golf game. You can now enter play details on a hole-by-hole basis. You now have the option to enter putts, penalties, fairway hit, and sand shot information.
Please note that at this time, this information is only being collected. We are working to analyze this data and provide this information in a way consistent with DivotDog.
We have a couple of low-hanging pieces of fruit hinted out in this note. We will be rolling out as much as we can over the next couple of weeks. After that, there is one large piece missing at this point: mobile. Our current mobile implementation falls short of our expectations. Delivering this, and delivering this well is our top priority. We have tinkered with various prototypes since late 2009. Personally, I can’t wait to get this valuable component in your hands. I believe that you will love it.
Last year we also hinted at a truly unique feature. It’s not ready yet. It will take a while to deliver. But we’re really excited about it. In the meantime though, you can real value from DivotDog by booking tee times online here.
Finally, we want to significantly improve our release cycles. One year between releases is too long. The reason it took so long this year is because of all of the enhancements we have made behind the scenes to ensure long-term viability. Regardless, as a golfer, we need to focus on delivering more value to you. It’s there now. More is coming.
Thank you for using DivotDog!